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VisionEdge Marketing Releases Second Book - ``Measure What Matters: Reconnecting Marketing to Business Goals''

AUSTIN, Texas--(BUSINESS WIRE)--June 8, 2004--At a time when marketing is frequently under the microscope in many companies, VisionEdge Marketing, an Austin-based marketing consulting firm, today released its second book, "Measure What Matters: Reconnecting Marketing to Business Goals." The book presents a metrics framework marketing professionals and company executives can use to ensure marketing is tightly connected to business goals and provides an approach marketers can employ to demonstrate marketing's contribution.

In his review of the book, David Johansen, the senior vice president of marketing and sales at SciComp Inc., in Austin, Texas said, "Measure What Matters is a little gem of a marketing book that should have a place on every CEO's and marketing professional's bookshelf. The book is full of useful tips and practical instructions for measuring the truly important metrics that enable marketing to impact a company's most critical goals. Useful to beginners as well as the veteran marketing practitioners, this is a book that should be required reading BEFORE the writing or formulating any marketing plan or budget and should be re-read annually to keep focused. The author has taken great pains to keep the book short for efficient reading for busy executives. Measure What Matters ranks in my top 10 marketing books."

"Our goal was to provide a framework along with practical suggestions readers can use right away," said Laura Patterson, president of VisionEdge Marketing and the book's author. "There is something in here for every marketer who wants to prove that marketing, done strategically, can be a huge competitive advantage in driving profitable growth. And for marketers with a C-level career goal, the numerous CEO Take Aways included in the book provide a great discussion guide for planning sessions with their manager or CEO," added Christine Lowry, chief marketing officer for Austin-based 360Commerce.

"Measure What Matters" can be purchased online for $21.95 plus tax and shipping and handling -- at www.visionedgemarketing.com. There are still a few copies of the company's first book, "Gone Fishin': A Guide to Finding, Hooking, Keeping and Growing Profitable Customers" available and it too can be purchased online at www.visionedgemarketing.com.

About VisionEdge Marketing Inc.

VisionEdge Marketing Inc. is a marketing consulting firm that excels at helping business-to-business companies strengthen their competitive advantage to accelerate their ability to acquire, keep, and grow a profitable customer base. With a family of cost-effective services they provide market and customer insight, identify new market opportunities, provide product and company positioning strategies, drive revenue through customer acquisition and retention initiative, and enhance marketing expertise for organizations. Founded in 1999, VisionEdge Marketing is located in Austin, Texas. For more information, visit www.visionedgemarketing.com.