Rodale Signs Worldwide Book Deal with Best-Selling Author Cynthia Kersey; New Book by ``UNSTOPPABLE'' Author to be Released in Early 2005

NEW YORK--(BUSINESS WIRE)--Aug. 5, 2004--Premiere publisher Rodale Inc. announced today it has acquired the worldwide publishing rights for best-selling author and renowned speaker Cynthia Kersey's new book, "UNSTOPPABLE WOMEN: ACHIEVE ANY BREAKTHROUGH GOAL IN 30 DAYS." "UNSTOPPABLE WOMEN" is a comprehensive and instructional book which provides a proven program for personal transformation and will be available nationwide early 2005.

"UNSTOPPABLE WOMEN" is designed to help women achieve a breakthrough goal in just 30 days. This book will help women create the foundation and momentum to achieve any goal they desire. The book is based on a program that Ms. Kersey has already taught to thousands of others and shows how to create a series of unstoppable moments that will become routine -- like signing their name or brushing their teeth -- resulting in personal transformation in just 30 days.

Tami Booth, Rodale's Vice President and Editor-in-Chief of Women's Health Books, says, "We're very excited and pleased to offer to women consumers another outstanding author in our distinguished portfolio of well-known personal development experts and highly acclaimed authors. Ms. Kersey is an authority in the field of self-improvement and personal empowerment, and her new book will be a powerful tool that will help any woman achieve personal transformation in just 30 days."

The biggest challenge with most "self-help" programs is that they require people to make drastic changes from day one. Research indicates that when women are asked to make big sweeping changes in their lives all at once, they become overwhelmed and discouraged and commonly give up, reverting to their old patterns of behavior. Instead of asking women to try to change their entire life, Cynthia has created a mechanism for readers to focus on one area of their life and to take a single step at a time toward their goals. In following her program, women won't feel overwhelmed by the process and will be able to make the gradual changes that will result in lasting success.

"Women are pulled in countless directions from family, friends and career and are very time sensitive. I've worked with women from all walks of life, and `UNSTOPPABLE WOMEN' is an effective program I've developed that they can easily fit into their already busy lives," says author Cynthia Kersey.

Kersey's "UNSTOPPABLE WOMEN" is a method for personal transformation that works with great success for women ranging from corporate executives to stay-at-home moms. "UNSTOPPABLE WOMEN" will be the definitive program for moving women into action to achieve a single breakthrough goal in just 30 days.

About Cynthia Kersey

Cynthia Kersey is a best-selling author, renowned speaker and president of Unstoppable Enterprises, Inc. In 1998, she released the best-selling book "UNSTOPPABLE," which sold more than 300,000 copies worldwide. Ms. Kersey's years of extensive research and applied methodologies, which are thoroughly detailed in her highly-acclaimed book, "UNSTOPPABLE," and her extremely popular and effective transformational tool, "UNSTOPPABLE 30-DAY CHALLENGE," are the foundation for her successful self-improvement programs. She has taught thousands of people how to develop an "unstoppable mindset" -- one that enables them to increase productivity, improve performance and effectiveness, build an unstoppable team and create results beyond their wildest dreams. Ms. Kersey's company, Unstoppable Enterprises, Inc., provides tools, strategies and resources designed to empower people to live unstoppable lives. Unstoppable Enterprises, Inc. offers effective, proven products and programs aimed at helping people dramatically improve performance, achieve success and enhance their quality of life. For more information, visit www.unstoppable.net.

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