Brad Johnson to Launch His New Autobiography at a Barnes & Noble Autograph Session in Tampa, Florida

KIRKLAND, Wash.--(BUSINESS WIRE)--June 11, 2004--

Super Bowl Quarterback Also to Introduce Essay Contest for Kids Co- Sponsored by Reading is Fundamental (Rif)

Positively For Kids, Inc. a multimedia content provider that specializes in publishing books and other learning materials that promote and incorporate character-building themes, today announced it has teamed up with NFL quarterback, Brad Johnson, to offer an essay contest for kids based on the theme of his newly-released autobiography, Play With Passion. Brad will be launching his book and essay contest at a book signing Saturday, June 12 from 12:00 - 2:00 p.m. at the Barnes & Noble in Carollwood (11802 N. Dale Mabry Highway).

In Play With Passion, Tampa Bay Buccaneers quarterback Brad Johnson takes us on his real-life journey from young kid to the Super Bowl. Family, schools, teachers, coaches, teams, and friends -- they all taught him the importance of having passion in life.

"One of the worst things that can happen to someone is to lose their passion - not care about family, not care about learning, not care about improving, not care about the future, not care about yourself," said Brad Johnson. "That will never happen if you play the game of life with passion."

All Positively For Kids books are launched in tandem with an essay contest based on themes from each athlete's book; each contest is cosponsored by a literacy organization. Reading is Fundamental, Inc. (RIF(R)), the nation's oldest and largest children's and family literacy organization, is the literacy sponsor of Brad Johnson's Play With Passion essay contest.

In the Brad Johnson Play With Passion essay contest, children ages 9-14 are encouraged to tell their story about how they've been able to "play with passion" and stay positive in their own lives, helping them to become a person of character. Entries should consist of an essay of no more than 500 words (5,000 characters) that: (1) describes what they see as being the greatest passions that have formed who they are; (2) describes a well-known celebrity who has approached life with passion; and (3) gives helpful suggestions to others their age for how to live a life that shows a "passion for character."

Play With Passion and Positively For Kids

As the premier publisher of athlete-authorized autobiographies for kids ages 9-14, Positively For Kids' books demystify the road to success for kids by humanizing their favorite athletes. Unique to the marketplace, each book is authored by the athlete and is written in kid-centric language. The books emphasize meaningful messages that build character and values, while helping kids develop their reading and writing skills.

Play With Passion is now available at major retailers including Barnes & Noble and Amazon.com. Consumers will also be able to order the books directly from the Positively For Kids website: www.positivelyforkids.com.

About Positively For Kids

Positively For Kids, Inc., is a multimedia content provider that specializes in publishing books and other learning materials that promote and incorporate character-building themes. Highlighting the personal life lessons of top-tier athletes, Positively For Kids' mission is to entertain, educate and inspire kids of all ages. Positively For Kids directly supports children's literacy development while giving kids the tools to dream and a blueprint to achieve. www.positivelyforkids.com

About Reading Is Fundamental, Inc.

Founded in 1966, RIF works to build a literate nation by helping young people discover the joy of reading. RIF's highest priority is to serve the nation's underserved children and families through the development and delivery of literacy programs and campaigns that motivate youth to read regularly. Through a national, grassroots network of 450,000 community volunteers at 25,000 RIF program sites, 5.1 million children are provided with 16.5 million new, free books and other essential literacy resources each year. For more information and to access reading resources, visit RIF's website at www.rif.org.