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Polaroid Announces First Instant Camera With Digital LCD Viewfinder For Precise Previews
-- Polaroid Image1200 Allows Users to Accurately Frame Subject Matter with Pivoting Digital LCD Viewfinder For Great Photos from Nearly Any Angle --
WALTHAM, Mass., June 8 /PRNewswire/ -- Polaroid Corporation today announced the debut of the all-new Polaroid Image1200 instant camera, the first Polaroid instant camera to include a preview LCD viewfinder, similar to a camcorder's viewfinder, which allows users to frame the image prior to taking the picture. A sleek, sophisticated camera for both savvy consumers and business imaging professionals, the Image1200 also features true 10-zone auto-focus as close as 24 inches for crisp images with superb depth-of-field. The camera uses wide-format Polaroid Image film, a favorite among photo enthusiasts.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO
http://www.newscom.com/cgi-bin/prnh/20040608/NETU027 )
"For business users and consumers alike, nothing captures the moment 'now' like a Polaroid picture," says Jeff Hopper, vice president and chief marketing officer, Polaroid Corporation. "With its advanced features and unique photo preview capabilities, the new Image1200 makes it easy to take high-quality, vivid images that can be used for business or for play."
The Image1200 camera's sleek folding design makes it the ideal camera for capturing great instant images in-the-moment and on-the-go. In addition to the adjustable color LCD viewfinder, the camera offers a variety of premium features for superior photo taking, including auto-focus, auto-flash, red-eye reduction and exposure control for varying photo light and darkness. The camera also includes a tripod mount and self-timer for ease-of-use in a variety of photo settings and situations.
The Image1200 builds on the Polaroid technology heritage with the addition of the LCD viewfinder. The preview screen makes it easy to capture the important, instant moments for consumers and for business users who rely on their cameras to document vital images. For example, instant photography is key in documenting evidence in law enforcement. In the United States, a Polaroid instant camera is standard equipment for more than one out of three law enforcement officers.*
This camera also is designed for the photo enthusiast who wishes to experience life by capturing and sharing instant moments. The Image1200 offers the latest technology to provide the best quality instant photograph available. The Image1200 also appeals to gadget gurus - those who desire the latest and greatest in technology. The camera's preview LCD viewfinder offers users a truly new instant experience.
Pricing and Availability
Compatible with Polaroid Image film (also known as Spectra film), the new Image1200 is available now at major retailers, traditional photographic stores, and computer and electronic stores for a suggested U.S. retail price of $169.00. The Image1200 requires two AA batteries (included with the camera). Polaroid Image film is available in 10-exposure packs for a suggested retail price of about $14.95.
About Polaroid Corporation
Polaroid Corporation is the international leader in instant photography and a pioneer in the development of instant digital printing technology. With more than 600 U.S. patents covering a broad range of scientific innovation, the company designs, develops, manufactures and markets instant photographic cameras and films; digital imaging hardware; instant digital printing systems; secure identification systems; and sunglasses. Polaroid continues to rank among the world's most recognized and favorably rated brands with a portfolio of quality products filling the needs of consumers and businesses worldwide. For more information on Polaroid products and how to purchase them, visit the Polaroid website at http://www.polaroid.com/.
"Polaroid," "Polaroid Image" and "Spectra" are trademarks of Polaroid Corporation, Waltham, MA 02451.
* Polaroid Market Research Group, 2003
Contacts:
Stephanie De Fino Molly McHale
Dina Hamaoui Polaroid Corporation
PainePR 781-386-2000
212-868-7199 mchalem
sdefino http://www.polaroid.com/
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO
http://www.newscom.com/cgi-bin/prnh/20040608/NETU027
AP PhotoExpress Network: PRN 7
PRN Photo Desk, photodesk
Source: Polaroid Corporation
CONTACT: Stephanie De Fino, sdefino or Dina Hamaoui,
dhamaoui of PainePR, +1-212-868-7199; or Molly McHale of Polaroid
Corporation, +1-781-386-2000,
Web site: http://www.polaroid.com/
Manufacturers URL : www.polaroid.com/
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