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Polaroid's New Digital Photo Kit Simplifies ID Photo Business and Can Boost Bottom Line
-- Polaroid Now Offers The Industry's Widest Range Of Passport And Identification Photo Systems To Meet Retailer Needs --
WALTHAM, Mass., Nov. 9 /PRNewswire-FirstCall/ -- Polaroid Corporation today launched its latest imaging system, the all-digital Polaroid ID bundle, which combines the ease of the PDC 5350a digital camera with the reliability and speed of the PP46d thermal photo printer. This bundle is Polaroid's latest addition to its line of simple, high-quality solutions for passport photographers and retailers; the new system provides a lower cost option for retailers.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO )
"Polaroid has a longstanding commitment to making passport and identification photography as simple, efficient and profitable as possible for retailers," said Jeff Hopper, vice president and chief marketing officer, Polaroid Corporation. "Our new ID bundle delivers crisp, durable prints at a minimal investment to customers, which enables them to establish their photo documentation business -- or to make a seamless switch to a digital solution. And, with the competitive media cost, retailers make more profit on each shot."
Ideal for those new to the document photography industry, the Polaroid ID bundle is a fully integrated system that offers identification photographers incredible speed, flexibility and high-quality images -- without using up too much counter space or investment capital. The Polaroid ID bundle also makes it simple and cost-effective for those professionals already in the business to transition to a digital system. The bundle includes the new Polaroid PDC 5350a digital camera, which features a 5.2 MP CCD with superfine resolution, 3x optical zoom, 4x digital zoom and head size templates to provide an easy solution that is compliant with the standards set forth by the US Department of State for document photography.
Accompanying the 5350a camera is the recently introduced Polaroid PP46d printer, which offers built-in technical features that enable users to alter sharpness and brightness, and print their choice of images in a variety of layouts, including two, four, six, or eight-up formats. At the same time, the system's easy-to-read, color LCD menu allows ID photographers and their clients to review their photographs, select the desired images and then print them immediately to the appropriate ID or passport format, eliminating the need for costly re-takes. Together, the Polaroid 5350a camera and PP46d printer offer retailers a high-quality, all-in-one solution for building or expanding an identification business.
In addition to the Polaroid ID bundle, Polaroid currently offers the widest range of document photography solutions in the industry, including an all-in-one digital model for easy handling, the DMP; a hybrid digital capture model that prints on instant film, the SPd360; and simple point-and-shoot all- instant systems, the 403R and 203R. Each fits the needs of a specific segment of the document photography market.
Pricing and Availability
The Polaroid ID bundle is now available in the United States for a suggested retail price of $579.00 at http://www.polaroid.com/. The kit contents include the PDC 5350a digital camera, PP46d printer, one package of PM46d Photo Print Pack photo media, AC power cord, paper guide, driver CD, printer user manual, image editing software, USB cable, video cable, camera handstrap, pouch, 1 Lithium-Ion battery, 3 head size template overlays, and a 128 MB SD memory card. Additional packages of Polaroid PM46d photo media are available in 36-photo sheets with one matched ink ribbon cassette for a suggested retail price of $24.95.
About Polaroid Corporation
Polaroid Corporation designs, develops, manufactures and markets instant and digital imaging products and related products. The Company's principal products are instant cameras and instant film, which are marketed worldwide. In addition to its principal products, the Company designs, develops, manufactures and/or markets photographic hardware accessories for the instant photography market. The Company's other products and services consist of eyewear, principally sunglasses, and secure identification systems for commercial applications. The Company also performs contract manufacturing for and licenses its brand and technology to third parties. For more information on Polaroid products and how to purchase them, visit the Polaroid Web site at http://www.polaroid.com/.
Some statements in this report may be forward looking in nature, or "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward- looking words or phrases such as "believe", "expect", "anticipate", "should", "plan", "seek", "goal", "outlook", "target", "intend", "will", "estimate" and "potential" among others. Actual results may differ materially from those projected in or implied by any forward-looking statement as a result of a wide variety of factors, which include, but are not limited to those set forth in Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations of the Company's Annual Report for the fiscal year ended December 31, 2003 filed with the SEC on Form 10-K on April 14, 2004 (the "Form 10-K"). The Company assumes no obligation to update forward looking statements whether as a result of new information, future events or otherwise.
Contacts:
Danielle Cormier Molly McHale
PainePR Polaroid Corporation
212/613-4920 781/386-2000
dcormier mchalem
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk
Source: Polaroid Corporation
CONTACT: Danielle Cormier of PainePR, +1-212-613-4920,
dcormier; or Molly McHale of Polaroid Corporation,
+1-781-386-2000, mchalem
Web site: http://www.polaroid.com/
Manufacturers URL : www.polaroid.com
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