GWIN Announces the Release of CEO Wayne Allyn Root's Latest Book, 'The Zen of Gambling'
LAS VEGAS--(BUSINESS WIRE)--Aug. 4, 2004--GWIN Inc. (OTCBB: GWNI), America's only publicly traded sports handicapping firm, announced today a blockbuster book deal for its chairman & CEO, Wayne Allyn Root. Root's new book, "The Zen of Gambling," will be released on Sept. 23 by Penguin Group (USA), the second largest trade publisher in the world through its Jeremy P. Tarcher imprint. Penguin is mounting a major promotional campaign around the book's release. The timing is fortuitous as Las Vegas and gambling are hot topics! Poker is topping the charts on television with Travel Channel's "World Poker Tour," Bravo's "Celebrity Poker Showdown," and ESPN's "World Series of Poker" all enjoying record ratings. Casinos in Las Vegas are reporting record revenues, and TV shows such as "Las Vegas" on NBC, "CSI" on CBS, "The Casino" on Fox, and "American Casino" on Discovery Channel are dominating the TV dial.
As the name of the book implies, it is much more than just a book on gambling. "The Zen of Gambling" focuses on Root's remarkable rise from obscurity as an S.O.B. (Son of a Butcher) to become The King of Las Vegas Sports Gambling! Root recounts his long journey and the secrets of his success -- as a media celebrity, entrepreneur, and, yes, a gambler. Root shows readers how to apply his "contrarian philosophy" and proven success strategies to sports gambling, casino gambling and poker, as well as picking stock winners on Wall Street, succeeding in the business world, and achieving success in your personal life. The common thread through all of Root's advice is that success is achieved only by being a contrarian -- doing the opposite of logic, the public, the media, and the so-called "experts" -- and, by taking bold risks. Root shows how the heroes of the business world all share those two unique traits -- a willingness to buck the crowd and take the road less traveled, and a willingness to put it all on the line to achieve dramatic levels of success. He also shares with the readers his holistic and spiritual Zen lifestyle -- including prayer, nature walks, meditation, yoga, visualization, organic and holistic diet, and intense exercise rituals. Root's take on Zen and spirituality is unique and breaks all the stereotypes of professional gamblers. It will forever identify him as a new kind of 21st century gambler! As added proof, Root was just profiled in a feature story in "Columbia College Today" (July issue), most probably making this "Zen Gambler" the first Las Vegas gambler ever profiled in the pages of a prestigious Ivy League magazine.
Root said of his book, "In sports handicapping, as in most professions, personality is a critical element of success. The success of our company, GWIN Inc., and our media properties 'The WinningEDGE(TM)' television and radio shows and www.winningedge.com Web site, has been largely driven by developing me and our other sports handicappers as media personalities. This book establishes me as the undisputed 'King of Las Vegas Sports Gaming and Handicapping,' providing me and the company tremendous credibility and mass market media exposure. It is another giant step in establishing Wayne Root and 'The WinningEDGE(TM)' as the global brand names in sports handicapping. Penguin believes 'The Zen of Gambling' has the potential to be a blockbuster bestseller. Penguin's publicity executives will be working hand-in-hand with GWIN using the book as a vehicle to get me on all of the leading national and local TV and radio talk shows. Gambling is a hot topic and we expect my secrets for gambling and success in life to be well received by the national media."
Douglas Miller, COO of GWIN Inc., said, "There is no doubt that 'The Zen of Gambling' will be extremely positive for GWIN and 'The WinningEDGE(TM).' We spend millions of dollars promoting Wayne and our other handicappers, and the cross promotional opportunities with Penguin give us a tremendous bang for our buck. Just as importantly, the book will continue to build Wayne's credibility as this generation's Jimmy The Greek, expose the Wayne Root and WinningEDGE(TM) brand to millions of new sports gambling clients, and solidify our connection to our thousands of clients. In addition to the tremendous added media exposure Wayne will receive, GWIN will also profit directly as a distributor of the book through sales via our television and radio shows, to our database of over 400,000 sports gamblers, sales on our Web site, www.winningedge.com, and through the book's use as an incentive to our loyal clients. 'The Zen of Gambling' is the type of promotional vehicle that sets GWIN apart from our competitors and makes us unique in the industry. Quite frankly, it is one of the biggest promotional coups in our company's history."
About GWIN
GWIN Inc. is America's only publicly traded sports handicapping company. GWIN specializes in developing and marketing sports handicapping advice and information via television and radio (Wayne Allyn Root's "The WinningEDGE(TM)"), and the Internet (www.WinningEDGE.com).
Safe Harbor Statement -- The above news release contains forward-looking statements. These statements are based on assumptions that the management of GWIN Inc. believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of GWIN Inc. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. GWIN Inc. assumes no obligation to update the information contained in this press release, whether as a result of new information, future events or otherwise.
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