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Red-y for Something New? Murad Introduces Redness Therapy, The First Complete Line to Combat Rosacea-Like Redness and Sensitive Skin Irritation

LOS ANGELES--(BUSINESS WIRE)--June 14, 2004--Get the red out! The NEW Redness Therapy(TM) line by Murad is the first ever skincare regimen created to address Rosacea-like redness and associated skin concerns.

Nearly 14 million Americans suffer from Rosacea; still most go untreated as it is often misdiagnosed as acne, due to similar redness, sensitivity, and pimples. However, today Dr. Howard Murad, dermatologist, CEO and founder of Murad, Inc. and author of "Wrinkle-Free Forever," has the solution.

The Murad Redness Therapy line consists of four products: Soothing Gel Cleanser, Recovery Treatment Gel, Correcting Moisturizer SPF 15, and Neutralizing Treatment Powder. When used together as a system these specially formulated, patented products reduce redness, skin irritation, sensitivity, stinging and dryness that are especially debilitating.

"Goji berries have been used in traditional Mongolian and Tibetan medicine for centuries as a powerful antioxidant with 500 times the vitamin C of oranges. Considered one of the most nutritionally dense foods on the planet, goji berries are full of essential fatty acids and 18 amino acids. They provide superior protection and healing to inflamed skin as well as reduce free radical damage and overall redness."

The Murad Redness Therapy(TM) line includes four breakthrough skincare products:

-- SOOTHING GEL CLEANSER -- Cleanse away impurities while reducing redness with this patented gel that comforts the skin, reducing heat and inflammation. Moisture-enriched beads soften rough, dry skin while Goji Berry extract provides superior protection against inflamed skin. ($22)

-- RECOVERY TREATMENT GEL -- Azelaic acid and vitamin K improve hydration and calm flushed skin while Goji Berry extract accelerates the healing of dry, flaky skin, Zinc Oxide and Peppermint Leaf Extract soothe skin and help reduce stinging and sensitivity to improve skin comfort all day. ($45)

-- CORRECTING MOISTURIZER SPF 15 -- Neutralize and protect inflamed, irritated skin by minimizing redness with color correcting tint while shielding against sun irritation. Vitamin K reduces surface redness while Goji Berry extract reduces inflamed skin and free radical damage. ($32)

-- NEUTRALIZING TREATMENT POWDER -- Delivers treatment on the go with a green powder treatment to relieve and comfort the skin, while immediately covering redness. Goji Berry extract provides trace minerals to strengthen skin while Vitamin K and Zinc Oxide reduce overall redness and heals irritated skin. ($30)

-- REDNESS THERAPY(TM) FACIAL - In addition to the home-use regimen, a professional strength spa facial is available allowing sensitive skin to benefit from the application of two, deeply calming facial masks. Featuring Dr. Murad's patented formulas designed to infuse ingredients that soothe inflammation and strengthen the skin's barrier function to allow maximum relief. This therapeutic facial cools skin on contact, instantly alleviates redness and sensitivity and restores hydration and suppleness. (coming soon to fine salons and spa locations nationwide)

Murad products are available at the Murad Medical Spa, Los Angeles, Sephora stores, and other Murad selected salons and spas. For the locations offering Murad professional services, please call 1-800-33-MURAD or visit www.murad.com.

Murad. Where Skincare Meets Healthcare(TM).