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MGM Brings Hollywood Glamour to Home Make-Up Kits for the First Time With Introduction of MGM Premiere Cosmetics
MGM Premiere is First and Only Consumer Makeup Line Created by a Major Studio
LOS ANGELES, July 12 /PRNewswire-FirstCall/ -- For more than 80 years, MGM has symbolized Hollywood glamour, transforming women into legendary icons, including Greta Garbo, Jean Harlow and Judy Garland, to name a few. MGM Consumer Products is bringing that sense of Hollywood allure and glamour to consumers by sharing its tools of the trade. MGM recently launched MGM Premiere Cosmetics on QVC and is now selling the initial product, a long-lasting foundation, online at www.mgm.com/cosmetics. MGM Premiere is the first and only makeup line created by a major studio.
"The MGM name equals the Hollywood experience in the minds of millions of families," said Trish Halamandaris, Vice President of Worldwide Marketing for MGM Consumer Products and Interactive. "We decided to bring that feeling of glamour established by the great MGM starlets home to consumers with the creation of MGM Premiere, and are confident that our products are indeed indicative of the timeless quality and style the MGM brand represents."
The foundation comes in four shades; Ivory, Beige, Walnut and Espresso, and is available for $27.50 (not including shipping and handling). Cheri Minns, a famous award-winning make-up artist with more than 25-years of make-up experience, helped develop the line for MGM and is serving as the line's spokesperson.
The foundation formula is designed to provide a flawless finish that doesn't rub off easily on clothing.
Other MGM Premiere products are in development including an eye kit (with brow liner and eye shadow) and a face kit (with cheek color).
About Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Inc. (NYSE:MGM) , through its Metro-Goldwyn-Mayer Studios Inc. subsidiary, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising about 4,000 titles. Operating units include MGM Pictures, United Artists, MGM Television Entertainment, MGM Networks, MGM Distribution Co., MGM International Television Distribution, MGM Domestic Television Distribution, MGM Home Entertainment, MGM On Stage, MGM Consumer Products, MGM Music, MGM Interactive and MGM Direct. In addition, MGM has ownership interests in international TV channels reaching 113 countries. For more information, visit www.mgm.com.
For further information, please contact Ilysha Adelstein, iadelstein, or Corie Jackson, cjackson, both of Porter Novelli, +1-310-444-7000, for Metro-Goldwyn-Mayer.
Source: Metro-Goldwyn-Mayer Inc.
CONTACT: Ilysha Adelstein, iadelstein, or Corie
Jackson, cjackson, both of Porter Novelli, +1-310-444-7000,
for Metro-Goldwyn-Mayer
Web site: http://www.mgm.com/cosmetics
Web site: http://www.mgm.com/
Manufacturers URL : www.mgm.com
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