NEW ORLEANS--(BUSINESS WIRE)--June 24, 2004--LearnKey, publisher of self-paced training courses, today at the annual eBay Live! conference and expo released Building a Store on eBay, a video tutorial for establishing a storefront on the world's leading online auction Web site.

Building a Store on eBay is the second in a series of LearnKey courses that show individuals and small business owners how to increase profits by using eBay to tap into a global online marketplace and reach millions of potential customers.

In the Building a Store on eBay course, even those who have never sold anything on eBay can quickly learn the steps to setting up and operating their own profitable eBay store. Expert instructor Erica Wadley is recognized by eBay as a Platinum PowerSeller, generating a minimum $25,000 monthly revenue.

Her eBay store has sold hundreds of thousands of dollars worth of products while receiving more than 99% positive customer feedback. She takes viewers step-by-step through the process, so at the conclusion of this course they'll understand how to easily build and manage their own eBay store. Topics covered include:

-- What you need to get started

-- Using tools to set up your eBay store in minutes

-- How to customize the look and feel of your store

-- Secrets to building your store brand

-- Successful product listing strategies

-- Marketing tips for your store

-- How to use eBay reporting tools to save time and increase sales

-- Encouraging positive customer feedback

-- Growing your business

"This training will save time and money for anyone who wants to establish an eBay store, and increase profits because they'll serve customers better," Wadley said. "It includes everything I wish I had known before I set up my eBay store. I had to learn through trial and error, but this course guides viewers through a specific process to a profitable eBay store."

Building a Store on eBay is now available on DVD at www.learnkey.com and from authorized resellers for $69.

Also available from LearnKey: Making Money on eBay, an online auction primer that shows anyone with a little computer knowledge how to get started buying and selling on eBay and other online auction Web sites.

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