Javo Beverage Launches Innovative Coffee House Drink Line; Shelf-Stable Line to Target Powdered Mixes at Coffee Fest Debut in Las Vegas

SAN DIEGO--(BUSINESS WIRE)--June 10, 2004--Javo Beverage Co. Inc. (OTCBB:JAVO) announced today that it will introduce Javo Ice(R), a line of shelf-stable concentrated beverage mixes that may be conveniently combined with milk and ice to prepare coffee-house-style blended and over-ice drinks. The products are expected to spur the spread of iced coffee beverages to the more than 1.2 million casual dining restaurants, chain establishments, sandwich shops, bars, resorts, university dining and health care facilities where espresso-based drinks have traditionally been challenging to prepare and serve.

The frozen, blended coffee beverage industry is one of the fastest growing segments in North America, with sales climbing more than 30 percent annually. According to National Coffee Drinking Trends, a report published by the National Coffee Association of U.S.A. Inc., the number of daily iced and blended coffee drinkers increased from 750,000 in 1997 to 48 million people in 2002. Sales of ice-blended and over-ice coffee drinks in restaurants is approaching $1 billion as chain leaders Dunkin Donuts(R), Au Bon Pain(R), Cinnabon(R) and Krispy Kreme(R) have successfully added caffeinated cold drinks to their menus.

The new Javo Ice beverages mixers are available in two flavors for over-ice drinks, Espresso Latte and Triple Mocha Latte, and two flavors for ice-blended drinks, Vanilla Cappuccino and Mocha Cappuccino. Also part of the lineup is Javo's Unsweetened Espresso, double the strength of traditionally brewed espresso, for use by operators who wish to hand-prepare specialty coffee drinks without the expense or hassle of espresso brewing equipment. All varieties are packed in 32-ounce aseptic containers and have a nine-month shelf life.

About Javo(R) Beverage Co.