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Jack Daniel's Tennessee Gold reaches Northern Europe; Jack Daniel's Premium RTD Now Available in Sweden, Denmark, Norway, Finland and Iceland
SCANDINAVIA--(BUSINESS WIRE)--June 30, 2004--Just in time for concerts, outdoor events and the summer drinks season, Jack Daniel's is introducing a popular ready-to-drink product to Scandinavia! Jack Daniel's Tennessee Gold is a refreshing ready-to-drink product with the classic flavors of Jack Daniel's Tennessee Whiskey, ginger and lime. Tennessee Gold is the first whiskey ready-to-drink product available in Scandinavia.
"We're really excited about the launch of Tennessee Gold in Scandinavia," said Gunther Frohlich, Senior New Product Development Manager for Jack Daniel's. "Tennessee Gold is a premium product with authentic Jack Daniel's Tennessee Whiskey and the refreshing flavors of ginger and lime all in the convenience of a premixed drink. Its delicious taste appeals to young adult men and women who want to assume the confident, independent attributes of the Jack Daniel's heritage in a great tasting, easy to drink product."
Tennessee Gold, available in a 275mL bottle, is scheduled to hit Scandinavian retail stores and on-trade accounts beginning mid June. Summer plans for Tennessee Gold include promotions across Northern Europe at urban events such as rock concerts.
Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tennessee, the Jack Daniel Distillery is the maker of world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, and Jack Daniel's Country Cocktails. Your friends at Jack Daniel's remind you to drink responsibility.
Manufacturers URL : www.jackdaniels.com/
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