When it comes to considering shopping online, each of us may have different preferences. One may care more about the price and another may place more on the brand. Regardless of the personal preferences, there are a few points you may consider before you place a purchase order online.         In general, a good e-tailer should have fully explored the advantages of the Internet in conducting business online. You may take into account the questions such as:         1. How easy can you find a product right from the homepage. You should be able to find it in one or two clicks.         2. Is the product represented by related information? This could be a product picture, description and product reviews among others.         3. Do you have a large product selection?         4. How about the price? (see how to save on shopping online.)         5. How easy to order? Do you have to pay for shipping?         6. Is there a statement or symbol to indicate secure ordering?         7. Is there a posted privacy policy to guarantee your personal information not to be disclosed to a third party?         8. Is there a 100% satisfaction guarantee on the product?         As in traditional shopping, an e-tailer who does not take shoppers seriously is unlikely a good e-tailer.