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Lost was a strategic move that instantly put us on the radar of the skeptical, hard-to-reach, Gen-X beverage consumer. Lost® Energy(TM) -- a new energy drink that has created a huge buzz with the hip, 15-25-year-old demographic.
This being said, it's no surprise that the flavor of Lost is rather refreshing. The flavor is sweet and does not have a medicinal aftertaste. As for the packaging, Lost Energy Drink has a unique mural style was designed as part of their partnership with surf industry-icon Lost Enterprises. The graphics are attractive, but it's definitely questionable as to whether the product will have mainstream appeal.
Manufacturers URL : www.lostenterprises.com
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