Colorado Premium Vodka Announces the Arrival of Colorado's Pure Pleasure - the First Premium Vodka Made from Pure Colorado Mountain Spring Water

DENVER--(BUSINESS WIRE)--July 7, 2004--Colorado Spirits announces the arrival of Colorado Premium Vodka today, as Co-founders and company executives unveil their new product at the Broker Restaurant. Years in the making, Colorado's own smooth, clean-tasting vodka made from pure Colorado mountain spring water is making its debut locally. Over the next year Colorado Premium Vodka will reach retailers throughout the nation.

First conceived by Manitou Springs restaurateurs, Gail and Rob Stephens, in 2001, the clean-tasting recipe has been perfected and boasts fresh flavor due to the blended ingredients of pure natural spring water and Midwestern grains.

Colorado Premium Vodka was created in the heart of the Rocky Mountains. The actual location of the mountain spring water used in the product is a closely guarded secret to ensure its purity and integrity. The water comes from snow that melted thousands of years ago. It bubbles to the surface from 8,000 feet below, creating a unique spring that only Colorado can call its own. The water is filtered to a submicron level, which allows for a fresh, clean taste.

What:    "Come taste what's in the water"
          Official unveiling of Colorado Premium Vodka

Where:    The Broker Restaurant
          821 17th Street
          Denver, CO

When:     Wednesday, July 7th, 2004
          5:00 pm - 7:00 pm

Complementary Valet Services. Colorado Cocktails and hors d'oeuvre will be served. Members of the media and VIPs are welcome.

For more information, please contact: Amy Larson at Kruzic Communications and Allegory Marketing Solutions, 303-329-6229 or