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Celestial Seasonings(R) Splashes Into the Juice Market With Zingerade(R)
BOULDER, Colo., Jun 7, 2004 -- Celestial Seasonings splashes into the juice market with the launch of Zingerade, an innovative, ready-to-drink product that blends the delectable flavors of herb tea, real fruit juices and lemonade. Zingerades come in three 100% natural, thirst-quenching flavors: Wild Berry, Sweet Peach Delight and Tropical Ruby Red Zingerade -- each refreshing glass delivers invigorating refreshment. In addition to being delicious and convenient, Zingerades are low calorie and provide 100% of the RDI of Vitamin C in every fruity, flavorful glass.
As North America's largest specialty tea manufacturer, Celestial Seasonings is known for flavor variety with over 80 delicious and healthful varieties of herb, black, green, white, red, honeybush and wellness teas, as well as unique tea beverages such as powdered TeaHouse Lattes and Chais. Flavorful, 100% natural, convenient and beautifully packaged, Zingerade offers another opportunity to make any moment Celestial.
"We're delighted to introduce a new, healthy alternative in refrigerated beverages," states Cecilia Atkinson, Vice President of Marketing at Celestial Seasonings. "Our Zingerades offer shoppers a great new taste experience in three unique flavors; each with the full-bodied, one-of-a-kind fruit flavor you'd expect from Celestial Seasonings."
Zingerade is wrapped in the whimsical artistry and inspiration for which Celestial Seasonings is known, while each chilled glass of Zingerade delights the senses and revitalizes the body. All three Zingerades arrive in grocery stores in the Northeast region this spring, packaged in beautiful half-gallon, gable-top containers with a screw-top closure for convenience. In limited distribution, Zingerade can be found at most Demoulas, Big Y, Hannaford, Price Chopper and Shaw's supermarkets.
About The Hain Celestial Group
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings(R) teas, Walnut Acres(R), Hain Pure Foods(R), CarbFit(TM), Westbrae(R), Westsoy(R), Rice Dream(R), Soy Dream(R), Imagine(R), Ethnic Gourmet(R), Rosetto(R), Arrowhead Mills(R), Health Valley(R), Breadshop's(R), Casbah(R), Garden of Eatin(R), Terra Chips(R), Yves Veggie Cuisine(R), The Good Dog(R), The Good Slice(R), DeBoles(R), Lima(R), Biomarche(R), Grains Noirs(R), Natumi(R), Milkfree(R), Earth's Best(R), and Nile Spice(R). The Company's principal specialty product lines include Hollywood(R) cooking oils, Estee(R) sugar-free products, Kineret(R) kosher foods, Boston Better Snacks(R), and Alba Foods(R). The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.
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