The Sleek Can has the potential to define a new beverage category, just like the 8.4 oz. (250 ml) can has done for the energy drink market," said Bob Tettero, Ball's manager, marketing. "Packaging plays a crucial role in the consumer's purchase and consumption decisions. The Sleek Can is another tool our customers can use to help differentiate their products. Ball designed the Sleek Can for both 202 and 204 end diameters. The Sleek Can runs on existing filling equipment with only minor modifications. The Ball Sleek Can features a smaller 207.5 diameter while still offering consumers 12 ounces of their favorite beverage. Its sleek look promotes premium product associations and its unique dimensions make it stand out from the pack.
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